L'oreal Paris Superior Preference 10wb Whispersoft Blonde

I love this color. I receive many compliaments every day from people I don't know. Would recommend it to anyone wanting a light ash blond look. I have used this product for many years and my hair always looks healthy and soft----never burned or frizzed. I was delighted to find it on this site as it has been difficult to find. It seems to have been discontinued. I am so sad as it is the only color I enjoy wearing----and others love it on me. I am hoping that L'Oreal will decide to reinstate this color.

This product is my favorite hair color. It is one that has been discontinued by L'Oreal and this is the only place that I can purchase this product. It has worked for me and I get many compliments on my hair color. The price is good and I will continue to order as long as it is still available to purchase. I have no answer as to why L'Oreal discontinued this color. If anyone knows, please post. This is the second time that I have had to make changes because of this. As I said, I am so happy to have found a source.

The color Is beautiful on the box,but It was'nt remotely that color when I put It on. My hair was a dishwater blonde, and It ended up with an awful ginger tint. I had to re dye It using a darker color In the hopes that the ginger would cover.

I am so pleased to be able to buy this on lineit is no longer in stores and L'oreal does not say which newcolor it replaces. I get so tired of finding a color and themanufactures just take it off the market.

The order came fine and it was the product I had always used. I'm just mad that L'oreal quit making it and I had to pay alot more for it that usual. Otherwise I would love it.

Best color that I have found for being blond.....L'Oreal has wonderful blond colors and my hair stays in decent condition using this product. Since I do my roots every 2 weeks, it can get expensive but obviously it is worth it.

This didn't appear to do much for my hair. I used it to touch up my roots and tone down my hair. Loved the idea, didn't really work for me

No longer can find it anywhere in stores. My 91 year old mother will not use any other color so hope supply lasts as long as she does.